About Us
How this started
A very slow business plan
In 2023 one of us spent an unreasonable amount of a holiday watching capybaras at a hot spring. They sat in the water. Birds landed on them. A monkey arrived, made itself comfortable, and left again. Nothing was resolved and nobody minded.
We came home wanting to keep that afternoon somewhere. Teddy bears were everywhere; calm was not. So we sewed a small hood with a square nose and small ears, put it on a bear, had six made, gave five away, and the sixth is still on a desk in the workshop with a name badge on it. That one is called Toast. Toast is not for sale.

How they are made
Two workshops, forty-one people
Our bears are cut and sewn in two family-run workshops we have worked with since the first run of six. Both are audited annually, both pay above their regional minimum, and both send us photographs of the first sample of every new hood so we can argue about the nose.
Every bear is jointed and finished by hand, and every safety eye is fitted rather than glued. It is slower, and it is the reason nothing works loose in the first week.
OEKO-TEX Standard 100
Fabric and filling both certified free of harmful substances.
CE and CPSIA tested
Every batch, by an independent lab, with the report on file.
Recycled filling
The stuffing is 100% recycled PET. It is also the reason they wash well.
No plastic in the box
Kraft paper, paper tape, a paper ribbon, and a card. That is the whole list.
What we do not do
No rush, no theatre
This shop will never tell you that eleven other people are looking at the same bear, because we do not know that and neither does anyone else who says it. When a page says three left, that is the number in the box in the workshop. When it says a date, that is a real date.
We keep exactly one standing offer: add any two items and code HUG15 takes 15% off. That is the whole promotion. When everything is discounted, nothing is.